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New nationwide shop-in-shop concept for Liz Claiborne, USA. Project involved Brand Identity evolution, freestanding and perimeter fixture design / development, environmental graphics and space planning for hard and soft shops between 1,000 sq.ft. to 15,000 sq.ft.

Concept implemented in approx. 1,500 stores during 2000 - 2001.

Liz Claiborne Shop Program


Photography: ©

Client: Liz Claiborne

Size (sf): 1,000 - 15,000

Completed: 2000

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