The concept we developed with our client, a contemporary furniture retailer, was to create an enigmatic, glowing box that behaves not so much as an advertisement for the contents, but more as a sort of urban sculpture. To that end, the storefront is composed of translucent glass, punctuated by discreet openings of clear glass, which frame views of selected furniture in a unique and more focused way.
Maurice Villency Flagship Store
New York, New York
Midtown Manhattan flagship store for contemporary furniture retailer